Ingredients:
1 whole beef brisket (10 to 12 pounds)
2 tablespoons olive oil
2 tablespoons kosher salt
1 tablespoon black pepper
1 tablespoon paprika
1 tablespoon brown sugar
1 teaspoon garlic powder
1 teaspoon onion powder
1 teaspoon chili powder
1/2 teaspoon cayenne pepper (optional)
1 cup beef broth or apple juice (for spritzing)
